Everything and anything related to targeting.
I got a chance to talk to them, and the product makes a lot more sense now that the purpose has been explained, so I redact my skeptical first impression.
After speaking with the owner of Tracking Point, it makes sense. The movement of the sight picture that happens once you designate the target, is simply the system performing drop calculations bringing the reticle to the center of the screen. The whole purpose of this system is to enable shooters of any ability to make make a shot at any distance on the first try. It's basically the Nissan GTR of guns, it does all the work for you, and makes you look like you know what you're doing while requiring no skill from the operator...
It's great if you have lots of money, but personally, I'd rather spend $4000 on a decent rifle with glass, then spend $14000+ on lots of training and ammo so I can know how to hit targets at 1000+ yards with skills instead of relying on technology.
Some of you might have already seen the Tracking Point XactStystem, which gives a shooter "Fighter-Jet Precision in a Firearm." http://tracking-point.com/precision-guided-firearms (http://tracking-point.com/precision-guided-firearms)
Well, I didn't get the point of it when I first read about it, and I'm still not sure what the point is after shooting it. It just seems like an expensive parlor trick. You basically use a button by the trigger to designate a target (on the demo model they had at the range, once you tagged a target the sight picture moved of the designated point of impact (you're looking at a video image, much like the Elcan Digital hunter). I can only assume this was for demonstration purposes, as it makes no sense for practical applications, or it's what happens when the system does calculation for ranging.), once the desired target has been dedicated, you load the trigger and the reticle goes from blue to red, indicating that the weapon will fire, when the reticle is once again brought over the designated point of impact, it fires. Make sense? Because I just don't understand why you wouldn't just take the shot if you already had an opportunity to push a button and designate the target...
At first I thought there might be some application for snipers who need to track a target, but I don't see any real advantage to just holding over a target and just pulling a regular trigger when it's time to go. I could see this being useful for a spotter/shooter team, if the spotter was able to iundependitaly designate targets; but for now I think this is a solution in search of problem. Maybe it's just lost on me, so feel free to enlighten me.
At least it makes you feel like a major bad-ass, because it looks cool... This is just a skeptical first impression, I'm going to stop by their booth to see if they can make a believer out of me with a little more insight into the theory of the product.
(http://www.westford86.com/SHOT_2013/Tracking-point/_MG_8644.jpg)
(http://www.westford86.com/SHOT_2013/Tracking-point/_MG_8649.jpg)