It's self inflicted and it has nothing to do with Newtown or any other crap like that. They drove themselves straight into the ground. They used to be a quality maker of good shotguns and rifles that could be passed from one generation to the next. Then they turned out a bad run of rifles with safety issues, then they released that R51 turd before it was ready, recalled it, re-released it, and released the even bigger turd of the RM380. With rebates it was selling for around $150 recently. And the huge RP9? It was just over $200 with rebate recently. The writing was all over the walls. And it didn't help that their customer service went to hell since the big Cerberus/Freedom Group rollup.