The first I saw of this whole thing was a pic cropped just like the on in the OP without any NIKE markings or anything that came up in my facebook feed from a pretty left leaning person on my list with stupid little heart kissy faces as the comment on it. I didn't recognize the face so I tried doing a reverse image search but didn't get any hits I guess because it was still too early on. Honestly, i thought it was one of the Tsarnaev brothers from the Boston Marathon bombing and was wondering why TF this person on my facebook would be making goo goo eyes at them.
I saw a FNC panel with somebody, can't remember who, but they were talking about Nike's target audience and how it's not somebody that would get upset about his "protest" over police brutality. They said they aren't trying to sell socks and low end shoes to the regular joes at the gym or regular athletes but they're trying to sell sneakers to the people who participating in the riots in Fergadishu, Baltimore, etc. at $200-300 a pop who will turn around and sell them for $500+.
It wasn't this one, but this is the only panel I can find on it. I had a hard time keeping up with it because I was watching it on a TV with no audio and listening to the audio on XM delayed by about 60 seconds.
[youtube]http://www.youtube.com/watch?v=SOA3RHuEBvo[/youtube]
https://www.youtube.com/watch?v=SOA3RHuEBvo