Not even a joke... I've seen it in a few different mags since then. Probably percent of gun owners are into the "survival" thing somewhat. Some even smaller percent of of that group probably understands that you might have to drink piss in an pinch. Then there's like six dudes that are like "hell yeah, Keltec gets me! I'm buying an RDB!"
I still don't know if I should chuckle or just shake my head. So far it's mostly been a lot of both everytime I see it.